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When writing your LinkedIn headline, your goal should be to entice users to find out more about you, your background, and your expertise.Īt this point, you might be thinking: hold on, I’ve never changed my LinkedIn headline, it’s just there. That means a strong, eye-catching, engaging headline can really make the difference between a searcher clicking your profile or moving on.
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What is a LinkedIn Headline & Why Is It Important?Ī LinkedIn headline is the section at the top of the profile page where you describe yourself, your role, and your skills in up to 120 characters.Īs you can see, it also shows up alongside your name in the LinkedIn search results: And that all starts with an eye-catching headline that compels prospects to strike up a conversation. So as a salesperson, you definitely want to be using LinkedIn effectively. Compared to the average online audience, LinkedIn users have twice as much buying power, with four in five driving business decisions at their companies.
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What’s more, its members have a ton of buying power. More than 690 million professionals use it to network, learn, and seek out new opportunities.
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If LinkedIn were a country, it would be the third-largest in the world. Helping millions of startups grow faster by building marketing & sales processes that accelerate revenue generation
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Award-winning social media coach & international speaker teaching small businesses how to succeed Sales development manager | Helping startups & scale-ups grow online | US & Canada